This product, like all of our others, has a great story. Our goal is to inspire people to represent "A Southern Lifestyle Company" wherever they go. One of my friends, Matt, sent me a photo of himself wearing one of our camo hats at a sporting clay event. He titled it "Wear It Like You Live It", and I loved the phrase so much that it became a part of our company slogan. It perfectly captures who we are as a company. So, instead of giving royalties to Matt, I dedicated this design to him. We hope you enjoy the shirt, the story, and will continue to spread the word about our Southern Grown & Veteran Owned company to your friends and family. Thank you for your support. Danny Merritt.